Brand Guidelines

Overview

The brand toolkit was designed for member companies’ use. Feel free to download and integrate these creative elements in marketing and communications elements related to your participation in, and support of Alliance for Global Inclusion.

Logos

Logos are available for use on light or dark backgrounds and in .png and .svg format.

Download Zip File of Logos

Color

Our color palette conveys the importance of progress and inclusiveness. The palette crosses the entire light spectrum to represent inclusion and diversity.

• Midnight #363772
• Dark Slate #54478c
• Sapphire #2c699a
• Munsell #048ba8
• Keppel #0db39e
• Aquamarine #16db93
• Light Green #83e377
• Inchworm #b9e769
• Corn #efea5a
• Maize #f1c453
• Sandy Brown #f29e4c

Photography

Our photographic lens is authentic, natural, and of course diverse and inclusive. We show employees in and out of workplace settings.

An initial set of campaign photography has been curated for member companies’ use and may be downloaded below.

Download Zip File of Photos

Typography

We’ve selected a typeface pairing that will work alongside infographics and which is optimized for web legibility. Both types use normal and bold weights, and the body font also includes italics in both weights.

Both typefaces are available on Google Fonts.